PI-XCELS COOKIE POLICY

Effective Date: 20 May 2025

1. INTRODUCTION

1.1. This is the Cookie Policy for Pi-xcels Pte. Ltd. and its affiliates and related companies (collectively referred to herein as “Pi-xcels”, “us”, “we” or “our”). In this Cookie Policy, “you” and “your” refers to any person and/or entity using and/or accessing our Services and/or Websites.

1.2. This Cookie Policy explains how we use cookies and similar technologies, what these technologies are, why we use them, and your rights to control our use of them, when you use and/or access our websites and applications (collectively, “Websites”)

1.3. We use cookies that are strictly necessary for the proper operation of our Websites With your prior consent, we also use cookies in order to understand how users use our website and measure its effectiveness (site performance), improve non-essential features of the Websites during your browsing (optimizing your browsing), show you non-personalized ads (non-personalized advertising), or personalized ads based on your browsing and profile (personalized advertising), retarget our ads on social networks (social network targeting) and on third party sites (third party site targeting).

1.4. If we collect personal data about you via cookies, we will use them in accordance with our Privacy Policy, which we encourage you to read for further information about our use of personal data and sharing with third parties.

2. WHAT ARE COOKIES?

2.1. Cookies are small data files that are placed on your computer or mobile device when you visit a website or access an application.

2.2. Cookies are widely used by website operators to make their websites work (or work more efficiently), for reporting and analytics purposes, or to support online advertising.

2.3. There are two different types of cookies: session cookies and persistent cookies. These cookies are used for different purposes and do not contain the same information:

2.3.1. Session cookies: Session cookies contain information that is used within your current browser session. These cookies are automatically deleted when you close your browser. Nothing is stored on your device after you leave the website.
2.3.2. Persistent cookies: Persistent cookies are used to retain information between visits. When you return to a website, this data allows it to recognize you and act accordingly. Persistent cookies have a lifespan defined by the website and can vary from a few minutes to several months.

2.4. In addition, cookies can be "first party" or "third party" cookies. First party cookies are those that are generated by the website or application that you are visiting. Third party cookies are those that are generated by a domain, a website or an application other than the one you are visiting.

3. INFORMATION ABOUT OUR USE OF COOKIES

3.1. We use the following cookies:

Strictly Necessary Cookies

3.2. These are essential cookies that are required for the operation of our Websites. They include, for example, cookies that enable you to log in to secure areas of the site or to access your account. They also enable the display of items that are appropriate for the options and route that you have selected. These cookies make it possible to remember the Website’s essential settings that you have chosen, such as language or cookies preferences, in order to provide you with the browsing experience you would normally expect.

3.3. The use of strictly necessary cookies does not require your consent, and these cookies cannot be disabled.

3.4. We use the following strictly necessary cookies:

Analytics Cookies

3.5. Analytics cookies are cookies used to determine how you use and interact with our Websites and whether you experience any errors. We collect this information for analytical purposes, to better understand how you use our Websites and to measure the effectiveness of our features and functionality. This allows us to improve our Websites as well as the products and services we offer.

3.6. Analytical cookies are also made to measure the audience to deliver non-personalized advertising, without profiling the users.

3.7. The use of analytical cookies requires your consent. If you do not accept these analytical cookies, we will not be able to measure the performance and audience of our Websites. It will not affect your experience or the functionality of our Websites.

3.8. We use the following analytical cookies:

Preference Cookies

3.9. Preference cookies are cookies designed to improve and personalize the non-essential functionalities of our Websites, give you access to specific but non-essential features depending on your browsing on our Websites, and thus to improve your browsing experience.

3.10. The use of preference cookies requires your consent.

3.11. If you do not accept these preference cookies, the non-essential features of the website or application may not function properly.

3.12. We use the following preference cookies:

Advertising Cookies

3.13. These cookies are used to deliver advertisements that are relevant to you and your interests, either on our Websites, on third party websites such as Google or on social platforms such as Facebook. They record your visit to our website or application, the pages you have visited, and the links you have followed. These cookies may also include certain code that help track to conversions from ads, optimize ads based on collected data, build targeted audiences for future ads, and retarget ads to qualified users who have already taken certain action on the platform. These cookies are usually placed by third party partners. We use these cookies only if you have consented via the cookie banner.

3.14. If you do not accept advertising cookies, we and the relevant third parties will no longer be able to show you personalized advertising messages (i.e. advertising tailored to your browsing habits and interests) and will have fewer opportunities to tailor our marketing strategy to your preferences and online behaviour. If you do not accept advertising cookies, you will still see ads, but they will not be personalized to you.

3.15. We use the following advertising cookies:

4. HOW CAN YOU CONTROL COOKIES?

4.1. When you browse our Websites, an explanatory banner on the use of cookies appears. It allows you to consent to all cookies, to refuse them all or to provide your consent to cookies purpose per purpose, by clicking on our Cookie Consent Manager. If you continue browsing without consenting, the banner will disappear after a short period of time and only strictly necessary cookies will be used.

4.2. You can manage your consent preferences at any time to accept or reject the use of various categories of cookies, which are not strictly necessary, through our Cookie Consent Manager. If you disable cookies and similar technologies, some of our Websites’ features may not work as intended.

4.3. In addition, you can block cookies by activating the setting on your browser that allows you to refuse the setting of non-essential cookies (i.e. analytical cookies, preference cookies, and marketing cookies). You can adjust your internet browser settings to disable, block, or deactivate cookies, delete your browsing history, or clear the cache. These settings may be found in the "History," "Preferences," "Settings," or "Privacy" sections of your browser. For more detailed instructions, you may consult the help section of your browser. Please note that if you use your browser settings to block all cookies, you may not be able to access all or parts of our Websites.

5. CHANGES TO OUR COOKIE POLICY

5.1. This Cookie Policy may be updated from time to time. If there is a material change to this Cookie Policy, we will keep you informed by posting a pop-up window on our Websites for a reasonable period of time before such change. We will ensure not to use cookies for purposes that you have not provided your prior consent (where required by law).

5.2. You will find the date of the last update at the top of this Cookie Policy.

5.3. The Cookie Policy can be consulted on our Websites by clicking on the Cookie Policy link.